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June 24, 2006

Winging It

A Master Plan

Winging It - by Bruce Cole

I was talking to a cookbook editor the other week and she asked me about how I put together the editorial for Edible San Francisco, what was my technique, how did I plan it all out? I jokingly replied, "Ha, yeah right", but then she persisted and I realized she was serious.

I do actually have a grand master plan, but it's more of an overall philosophy than an editorial calendar. And now that I own ESF, which makes me publisher and editor, I need to be a bit more organized, or I'm gonna get buried by the minutia that comes with running a magazine.

So my wife has the nerve to ask to see my "production schedule" (because she does them for a living). "Ha, yeah right". Actually my production schedule and editorial calendar consists of about 20 stacks of magazines and print-outs that litter my desk, as well as all the simply brilliant ideas that are swirling around in my head at any given moment.

I bring all this up because it was refreshing to read Colman Andrew's letter in the latest issue of Saveur magazine. For their story on Rochat, the chef who replaced Giardet in Crissy, Switzerland, he describes the mad-cap method they used to put the article together. Last-minute flights to Geneve, last-minute storyboarding, etc.

Nice to know I'm not the only one who operates like this...

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Posted by Bruce at June 24, 2006 12:38 AM

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