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March 27, 2006

Reading Rachael Ray

Reading Rachael Ray



Rach, I bought your new mag, Everyday with Rachael Ray this weekend. I needed something to read apres-snowboarding, while sucking down some advils, wine and recouping by the fire.

Now I have to admit, I'm not quite up on your lingo. Just what is EVOO, 1 turn of the pan, in your recipe for Hot Dog Pizza-Dillas (pg 50)?

Ohmigod, I think I get it!

Maybe.

EVOO stands for Extra Virgin Olive Oil, and one turn of the pan is pouring the oil all the while turning the pan one time until it coats the cooking surface?

Rachael, Rachael, Rachael...I'm not gonna give you grief for sauteeing hot dogs, but don't you know that cooking with a delicate and aromatic oil essentially destroys all the properties that make it extra virgin in the first place? Lemme explain. Those flowery, peppery, grassy qualities that makes EVOO so distinctive instantly go up in smoke when you subject the oil to heat. Try this one time, heat a couple tablespoons of your EVOO in a pan, and then carefully drain some into a soup spoon. Blow on it until it cools. Now taste it. Compare it to a taste of EVOO just out of the bottle. Ugh, huh? A perfectly good waste of a perfectly good oil isn't it? Best to keep some organic canola oil in your cupboard for all those browning/sauteeing tasks and to reserve the EVOO for drizzling. Geez, how many time have I used EVOO in this paragraph? I'm starting to sound just like you...

I don't really mean to get on your case by the way. As far as I'm concerned, anyone who can convince the average American to give up their fast food ways and turn to the kitchen to prepare their food gets props in my book.

On second thought.

While you are converting fast food diners to fast food cooks, 30 Minute Meals and all, maybe you could guide them down a slightly different path?

See, I was happily thumbing through the latest issue until I got to page 33, which is just before you turn the page to see Sheryl Crow in really tight jeans and a milk moustache. Anyways, page 33 is the Hormel Fully Cooked Bacon ad. Right, fully cooked, as in pre-cooked so you don't have to. Yes, I know part of your spiehl is ripping open packages of processed foods which serve as a shortcut to getting the meal in under the 30 minute mark. Now besides the fact that one of the best things about frying bacon is that it fills your entire house with the enticing smell of smoked pork fat (what do you like to say - "your nose will know"?), so why the heck would you ever buy it precooked, is that Hormel bacon comes from a place that I'm sure you'd never write about in your magazine. Not to get all high and mighty here, but you know, don't you, that factory farmed pork (Hormel, Smithfield, Tyson, etc.) comes from pigs that are essentially raised in conditions that we would never subject our best friends, the dogs and cats of the world to? Maybe that's why the Humane Society, which is what we usually associate the safety of housepets with, has started a campaign to end animal cruelty on factory farms (You can read about it here). I only bring this up this because you mention your dog "Isaboo" on page 32, which is right across the page from the bacon ad, and I'm guessing that having a pet in the house means you are an animal lover, pigs being animals too, and rather intelligent ones at that.

There I go again, ruining a nice little rant with the ugly spectre of factory farming.

Sorry.

Yes, I know from first hand experience that the magazine biz is especially tough when it comes to ad revenue. And I'm sure your advertising department let out a big whoop! when they scored all those Hormel full page ads. And I'm sure, you being Editor in Chief and all, let out a big Yum-o as well! See, I'm catching on with the lingo...And yours isn't the only magazine to take ads from the processed food industry. But Rachel, Rachael, Rachael...oh no...now I'm to page 85 and here you are sauteeing hot dogs in EVOO, again! With Jeff Daniels no less (Chili'n' Dawg Nachos)! What is the world coming to?
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Posted by Bruce at March 27, 2006 05:53 PM


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